Natale Nagele

Natale Nagele


Natalie Nagele is the co-founder of Wildbit, the company behind Postmark, Beanstalk, People-First Jobs and more. Wildbit has just turned 20 years old, so Natalie knows exactly what it takes to grow and scale successful bootstrapped businesses.

If you haven't heard Natalie speak on other podcasts or keynotes, you're in for a treat in this episode. Wildbit's success story is one we can all look up to and be inspired by, as they look to build a profitable, sustainable business, without everyone working crazy 100 hour weeks (like you so often hear about in fast-growth startups). Wildbit put people first.

What makes Natalie so interesting to me is that she’s in the group of seriously successful indie hackers (over 100k customers, around for 20 years, pretty large team etc.) and they’re still indie very much living by their own rules. Wildbit have multiple successful products and they are extremely intentional about everything they do (as you can see by heading to the Wildbit site),


On Wildbit

  • 20 years running a startup. Many products launched. Lots of ups and downs. What advice would you give to yourself 20 years ago, before you started?
  • 32 hour, 4-day workweeks. How has this been beneficial to the business? Do the team stick to it? I've heard stories of startups struggling with this approach and ending up cramming 5 days of work into 4.
    • Should founders / indie hackers try this approach?
  • How many hours do you work a week? How do you think about work in the context of life? How do you find something fulfilling?
  • Growth challenges, pains and how to deal with them

On bootstrapping

  • How not to build something you hate.
  • Why choose bootstrapping? Does this limit growth? Is that a good thing?
  • How do you know you're working on the right things?
  • Should you try a bunch of ideas and see what sticks, or be a little more strategic?
  • How not to burnout as a founder
  • Deep work - how do you get into it?

On products

  • How do you build a great product? What's different about Wildbit's approach and what's underappreciated about building
  • Improving on products that have been so good
  • How to approach building multiple products?


  • Book: Cal Newport, Deep Work
  • Podcast
  • Indie Hacker

  • in the weeds
  • Do it

Edit Notes