Mike Slaats

Mike Slaats


  • Mike built vindy, an online marketplace for home development
  • That took 5 years to get to 1m ARR
    • Built it because everything out there was too expensive
    • Found a gap in the market
  • Story from Veed → https://www.veed.io/takethebait/vindy
  • Also started an agency to $200k ARR
    • Wasn't very fulfilling (I can attest to this with agency work)
  • Startup With Mike Instagram
  • Betalist Profile
  • Mike's Website


Mike Slaats is the founder of Upvoty, an instant feedback software which has recently hit $15k MRR. Mike also runs the SaaS pirates community, where he talks all about running a SaaS company. Previously, he scaled Vindy, an only marketplace for home development to 1m ARR in 5 years.

In this episode we're going to be discussing how he built Upvoty to $15k MRR, how to come up with an idea and then validate it and how you can take advantage of opportunities.

Talking Points

The Upvoty Story

  • Where did you come up with the idea?
  • How did you validate the idea?
  • What did you use to get initial growth and traction?
  • Whats your plans for the future?

Finding and validating an idea

  • I think this is where a lot of indie hackers struggle
  • Often they'll just pick whatever idea is in their head and work on it
  • How do you find a problem that needs to be solved? And understand there if there is a market for it?
  • How have you approached this for your previous ideas?

Taking advantage of opportunities

  • Can you make your own luck?
  • A lot of people will sit back and see opportunities pass them by, often overthinking the consequences. It's much easier to take action than to not take action.
  • How do you make a jump for an opportunity?
  • How do you make the most of them?


  • Book - Intercom on Starting up, Rework
  • Indie Hacker - Arvid Kahl
  • Podcast - NPR How I Built This


Episode Notes