Marketing Plan

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Who is it for? Indie hackers

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Why are you making it for them? People have less time to listen to podcasts, so I wanted to create a shorter version that they could listen to while out for walk or doing some chores to help them feel inspired. I also wanted to spread the message of people starting small, profitable businesses.

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Who are your current customers? Indie hackers who are looking to be inspired to build their products through stories of others. Predominantly male, 20-35.

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What industries are they in? Most work in Tech, but it does vary.

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Where do they hang out? IH, Twitter, Slack groups, Reddit, other pods

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What marketing have you done so far? I've made promotional videos on Twitter, with longer threads on my personal account. I've written summaries on Indie Hackers and have posted each episode in Weekend Club and Indie London Slack communities. I've also guested on 1 other podcast.

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What's worked? What has't? I've made promotional videos on Twitter, with longer threads on my personal account. I've written summaries on Indie Hackers and have posted each episode in Weekend Club and Indie London Slack communities. I've also guested on 1 other podcast.