Matt Ronge

Intro

Matt Ronge is the co-founder and CEO at Astropad, a product that turns your iPad into a second screen both on Windows and Mac, started back in 2015. Back in 2019, their business was almost destroyed when Apple launched a feature that almost made Astropad defunct. What did this lead Matt and his team to do? Pivot and find a new idea? No, they doubled down. Through challenges with big tech, raising kickstarter funding and building physical products, Matt has been on quite the journey with Astropad.

Talking Points

On Astropad

  • Talk me through the product, when you started it, what the market was like back then?
  • How's the business doing now?
  • Marketing book
    • 22 immutable laws of marketing
      • positioning
    • Traction
    • The Burned Out Blogger's Guide to PR
  • Where is the future taking you?

On big tech busting you

  • Just tell everyone the crazy story dude...

On funding & kickstarter

  • How to run a successful kickstarter campaign?
  • Why go this route and not traditional VC or bootstrapping

On making a physical product

  • Why make something physical?
  • What constraints and challenges have you run into?
  • Packaging and fulfilment

Recommendations

  • Book - Radical Candour, The Making of a Manager
  • Podcast - Dithering
  • Indie Hacker - Monica Lent

  • Lord of the Rings
  • Enders Game
  • The Foundation Series
  • Michael
  • Bill Bryson - short history of nearly everything

  • The Gene
  • Guns, Germs and Steal
  • Malcolm Gladwell
  • How to win friends and influence people
  • Turn the ship around
  • Extreme Ownership
  • Midnight in Chernobyl

  • Astropad Logo in Silicon Valley