Show Notes

Jack Ellis is the co-founder of Fathom Analytics, the simple, privacy focused alternative to Google launched in 2018. Jack handles the technical side of the business, but isn't afraid to get on the mic on their podcast, Above Board, or send out some spicy tweets. Jack also runs the Serverless Laravel course, which he launched back in 2020. After this conversation Jack has turned into a true friend, speaking with me for several hours after, a genuinely nice chap.

This was one of those episodes that I really struggled to edit down to the 15 minute episode, because Jack has just done so much and speaks in such brilliant soundbites it's hard to edit him out. So this extended edition is an absolute blast. We speak about some of the background of Fathom, how they've grown so quickly, how they deal with copycats, some other cool tools in the privacy space and much more. Lots of ground covered in this conversation.

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Thank you for listening to this episode with Jack Ellis, the co-founder of Fathom. All the links to everything we discussed in this episode will be in the show notes or at If you’d like to support me on my journey to becoming a full-time indie hacker, you’re doing exactly that by listening to this pod, but I’d love it if you just checked out my new course to give me feedback so I can make it better. That’s all from me. See you next week.

What we covered in this episode:

  • What is Fathom Analytics
  • Joining as a co-founder after the company was founded
  • How Fathom started
  • How did they know Fathom was going to work
  • What growth tactics did Fathom use to grow?
  • How did they convince people to pay for analytics?
  • The trade-off of free software
  • How do you compete in a market with a huge incumbent
  • Starting a medium competitor, Pico
  • Benefits of having a co-founder
  • Quitting a job for Jack's first side-project
  • Starting a course (Serverless Laravel) that made $150,000


  • Book - 7 Habits of Highly Effective People
  • Podcast - Huberman Lab
  • Indie Hacker - N/A