Show Notes

Hello and welcome back to Indie Bites, the podcast where I bring you stories of fellow indie hackers in 15 minutes or less. Today I'm joined by my friend Harry Morton, who runs Lowerstreet Media, a podcast production agency behind some of the highest-quality podcasts I listen to. Over the past 6 months, Harry has doubled his agency revenue from $500k to $1m, but this certainly wasn't an overnight success. In this episode we talk about how Harry quit his job with no savings to start Lowerstreet, why the productized model failed for his agency and a mini masterclass into making a high-quality podcast.

Speaking of podcasts, this episode is sponsored by, err, me. Can someone let me know how I put this on my tax return?

After producing hundreds of podcasts for myself and clients, I've been pouring all of my knowledge into my new course, 2 Hour Podcast, which shows you how to start, grow and monetize a podcast that takes you less than 2 hours per week.

I know lots of people who want to start a pod and reap the rewards, but struggle to find the time, which is exactly why I made this course.

I've taken a three-pronged approach to making a podcast efficiently. The first is a step-by-step video guide to creating your show, covering everything from branding, to editing to hosting. The second part is a 90 minute tutorial where I make a my own podcast completely from scratch, recording the first episode with Arvid Kahl, using the tips from part 1. The final prong is my full Notion system for creating my show, including my episode CRM, guest and outreach templates, plus an episode briefing doc.

There's 3 parts to the course. A step-by-step video guide to podcasting, a 90 min tutorial where I make a show from scratch, then my complete Notion system for producing a show in less than 2 hours per week.

If you want to start a podcast, or just want to support me in my indie hacking journey, head to 2hourpodcast.com to get the full course. Today, which is October 31st, is the final day to get it at the launch price of $29, and you can get a further $10 off with the code "bites" at checkout. Of course, you can click the link in the show-notes if it's easier. If you're listening a few days after, just email me or DM me on Twitter and I'll honour the launch price for you.

But that's enough promo from me, let's get into the episode.

What we covered in this episode:

  • Why start an agency? it's not exactly a dream business to start.
  • How Harry grew Lowerstreet through cold outreach
  • Why the productising model didn't work out for Lowerstreet
  • What Harry did in the early days for growth
  • How losing 30% of revenue was a catalyst for growth
  • Doubling the agency revenue in 6 months
  • Quitting his job with no savings to start Lowersteet
  • Not knowing what to do when starting the company
  • Addressing shiny object syndrome
  • Why focus vs portfolio of projects argument is BS
  • The secret sauce for making a sh*t hot podcast
  • How to make a show that stands out
  • Starting a mountain bike community

Thank you for listening to this episode of Indie Bites with Harry Morton, as always everything discussed in this episode including links to find out more will be in the show notes or at bites.fm. A reminder that you can pick up my course, 2hourpodcast, for the launch price with $10 off using the code "bites" at checkout. Also, the membership for Indie Feast is still going strong where you can get extended and ad-free episodes. Head to bites.fm/membership for that. See you next week.