Edit Notes

While at JP Morgan, Elston launched a few side-projects, some of which still make revenue today, but decided to leave to chase the startup dream. Fast forward a year and the startup dream was over, a company with 14 employees but little traction - sound familiar?

Elston went back to work full-time while he figured things out. In January 2020, he launched Tiiny.host, a super simple way to host your projects. After launching, he made $1,000 in just 3 days using lifetime deals and is now chugging away nicely as a side project.

In this episode we talk about how he made that $1,000 and why SEO has been such an effective strategy for him over the past year.

Hello and welcome back to indie bites, the podcast where I bring you stories from fellow indie hackers in 15 minutes or less.

In this episode we have Elston Baretto, who is the founder of Tiiny.host and is probabably in a similar position to most indie hackers - working on his side-project that earns a few hundred dollars MRR, alongside a full time job. Elston started out his career at JP Morgan, then chased the startup dream co-founding a company with 14 employees, after that failed he went back to a full time role and launched Tiny Host in January 2020.

You may not have heard of Elston and his project Tiny Host, but I want to bring you some more relatable stories of those indie hackers who might be in the same position as you, who are facing some of the same challenges you are.

In this episode we talk about how Elston made $1,000 in a couple of days using lifetime deals, how his SEO strategy has led to over 150 sites a day being created using his product and the tactics used for that.

Now Elston is a member of the community that is sponsoring today's podcast, Weekend Club. If you've listened to episodes of Indie Bites before, you would have heard me talk about this community. I owe a lot to everyone at Weekend Club for me launching this project, and staying motivated to keep pushing forward.

In fact, right now I am on a focus buddy session with my 2 of my weekend club friends, Hrishi and Charlie ensuring I get this episode out today - how meta is that.

Weekend Club runs sessions every Saturday, in European and US time zones, to work through our goals for the day.

If you want to join the friendliest accountability community for indie hackers and bootstrappers, head to weekendclub.co and enter the code Indie Bites for 50% off your first month.

Elston! Welcome to the podcast. Tell me a little bit more about Tiny Host and why you started it.

So Elston, you mentioned earlier that you've seen some success with creating your SEO pages. I really struggle to understand SEO. I'm thinking we can do a mini SEO masterclass here. Can you talk us through how you figured out the terms to rank for, how you made these pages and figured out what copy to put on them? Was there a lot of duplication involved?

Talking points

  • What is Tiiny Host and why did Elston start it
  • How he made lifetime deals work for his launch
  • Why Elston has put marketing first for Tiiny Host
  • Setting goals for your indie hacker business
  • How Tiiny Host got 150 sites a day being created from free SEO pages
  • How has he made marketing fun
  • Doing side-project marketing
  • Elston's plans to go full-time