Edit Notes

Hello and welcome back to Indie Bites, the podcast where I bring you stories from founders, in 15 minutes or less.

In this episode we have Derrick Reimer, who is the founder of SavvyCal, a new approach to calendar scheduling and has since grown to multiple thousands MRR since he launched it earlier in 2020. Derrick also co-founded Drip with Rob Walling in 2012, which was acquired by Leadpages in 2016. You might have heard Derrick on the Art of Product podcast with Tuple co-founder Ben Ornstien where they document their journey building their products.

As Derrick knows with his SaaS product, it can be a huge challenge to keep churn down when you to see traction, which is why I've partnered with Churnkey for this episode. The founders of Churnkey know exactly how much of a challenge this can be, having collectively grown three SaaS companies to over $4m in ARR.

They realized that they were thinking about cancellations all wrong. A relationship with a customer doesn’t stop with the “Cancel” button. So they built Churnkey, which reduces churn by up to 42% with custom cancellation flows. For every customer who clicks “Cancel,” Churnkey offers up dynamic offers that encourage customers to stay subscribed.

Just connect Stripe and plug in a small bit of code. In minutes, you’ll be reducing churn by immediately unlocking subscription pauses, dynamic offers, and cancellation insights. Visit Churnkey.co to start your free trial.

Also, if you didn't know already, you can sign up for the Indie Bites membership to get ad-free and extended episodes for just £4 a month at indiebites.co/membership.

  • What is Savvy Cal?
  • What problem is it trying to solve?
  • Why go into such a crowded market?
  • A nice market or crowded one?
  • The advantage of being a solo founder or small team vs larger competition
  • How did Derrick build before launching the MVP?
  • How much growth has come from pre-existing audience?
  • What goes into a good Product Hunt launch?
  • When should Indie Hackers bring marketing support on?
  • What marketing tactics can you employ?
  • How does Tiny Seed funding work?
  • Should other founders look for this type of funding?
  • Art of Product podcast