Edit Notes

In 2019 Daniel Vassallo left his $500k cushty job at Amazon to go Indie. In the 2 years since he left Daniel has started to build a portfolio of small bets, something he's become known for, making $570k in the process. In particular Daniel has seen success from his Info Products and building his audience on Twitter, which has grown from 0 to 92k. Most recently, Daniel has been embarking on a hand made cutting board side-business, or small bet as he would call it.

In this episode we talk about why he's bullish on small bets, how Daniel is designing his life and how to grow your twitter audience.

There is also an incredible uncut 1hr30 version of this conversation on the Indie Feast where Daniel expands on some of his thoughts on specifically how he's made this revenue over the years. You can get that at bites.fm/membership or click the link in the show notes.

A quick thank you to Fathom Analytics for sponsoring this episode. For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. I've spent countless hours in Google Analytics dashboards trying to figure even out the most basic metrics.

This is exactly why I signed up for Fathom as soon as I heard Paul Jarvis and Jack Ellis were building it.

Fathom is simple website analytics that doesn't suck. It's easy to use and respectful of privacy laws, with no cookies following your users around the web. They're also a bootstrapped, sustainable business so I love supporting them. Yes, it might feel strange paying for analytics at first, but once you realise the real cost of free Google Analytics and realising how easy to use Fathom is, you won't go back. You can install the lightweight code on as many websites as you want and quickly see the performance of all your sites.

Head to usefathom.com/bites or hit the link in the show notes to give it a go.

What we covered:

  • Leaving a $500k job at Amazon to go Indie
  • The trap of judging your life based on financial value
  • Why the initial focusing on one product didn't work out for Daniel
  • Where the small bets mindset originated
  • How to deal with context switching with small bets
  • Dealing with an uncertain income
  • Why info products work well for a small bets strategy
  • How book publishers work and how we can apply their methods
  • The importance of the "small" in small bets
  • How you can build a twitter audience like Daniel
  • Why Daniel started making wooden cutting boards
  • How he made $2,600 from one tweet